I love these ads for Inova. This is some really great work from the creative team from Ogilvy & Mather. The point is being made really subtle and indirect and I like that. The fact that wild animals have been used in various surroundings accentuates that the Inova flashlight is meant to be used by people who explore the untamed world. That those explorers can be eaten by the citizens of the world they tried to document is a general knowledge and sometimes just too bad, but shit happens. This is a really funny take on this matter, and illustrates the power of Inova’s products in a rather humorous (yet maybe a little morbid) way. Rated ‘A’ for ‘awch’.
Copy: “2.000.000 Candle light power and a liftetime’s performance. Inova Outdoor Flashlight.”
Agency: Ogilvy & Mather, Thailand, Bangkok
Creative Director: Wisit Lumsiricharoenchoke
Copywriter: Kulvadee Doksroy, Vituwat Rongkavong
Art Director: Gumpon Laksanajinda, Nakhanya Sangsingkeow
Photographer: Anuchai Secharunputong
Illustrator: Remix Studio
Via: AdsOfTheWorld