RSS
 

Peace Is Fragile

24 Jul 2006

This ad for the United Nations is pretty simple and damn strong at the same time. The copy “peace is fragile” combined with the grenade that looks like a Chinese vase from expensive porcelain has a triple meaning. On the one hand, peace is fragile, on the other hand peace is expensive. (damn there’s only two hands…, hard to make a three-way point *switching limbs*) and on the one foot, peace is explosive. Nicely put.

United Nations - Peace

Agency: Saatchi & Saatchi, Sydney
Creative Director: Nobby
Copywriters: Jason Mendes/Steve Jackson
Art Directors: Steve Carlin/Pete Buckley
Photographer: Ken Wagner
Typographer: Nic Buckingham
Artist: Charless Kraft
Via: AdsOfTheWorld

 
1 Comment

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

Leave a Reply

You must be logged in to post a comment.

 
 

  1. iphi

    July 24, 2006 at 11:01 pm

    And maybe you can give him some credit too, the original artist of the grenade is Charless Kraft who has fabricated a large arsenal of porselain weapons (‘the porselain war museum project’). Even a windmill that looks like a swastika if I remember correctly. If he ever makes an AK-47, I’ll be bidding on that one. =d