This campaign for Amnesty International has been created by Air, an agency from Belgium. They used Amnesty’s most powerful tool to create a set of three impressive images and put a really strong tagline on them as well. Good job from these guys! The goal of the campaign was to get people to surf to www.stoptorture.be and leave a signature against torture.
Copy: “Become the executioner’s nightmare”
Agency: Air
Creative Directors: Eric Hollander, Michel van Dyck
Copywriter: Gregory Tortes
Art Director: Nicolas Cogels
Art Buyer: Laurence Maes
Photographer: Xavier Harcq
Retouching: Living Room
Robin Wauters
July 26, 2006 at 12:38 pm
I knew this reminded me of something, but I couldn’t put my finger on it.
Now, I’ve stumbled upon this Clio Award winning print ad for Adidas Predator and it all came back to me :)
Agency: Lew Lara Propaganda, Sal Paulo