The open-air novel was written to communicate the relocation of the Literature House in Frankfurt/Germany. The novel’s story is about a move and a love affair. The novel was 3.5 km long (2.17 miles) and connected the old Literature House with the new one. The novel was printed on a weather-proof band and was installed between trees, lampposts and movable columns provided by the city government. Pedestrians and cyclists could start to read the novel, starting at the old Literature House and ending at the new one. The novel was interrupted by home-relocation signs that asked the readers to keep time free for future events at the new location. Good for a golden lion for ‘Outdoor’ and very very original!
Category: Ambient: Special Build
Title: Open-Air Novel
Advertiser: Literature House Frankfurt
Product or Service: Public Literature Service
Advertising Agency, City: Standard Rad., Berlin
Country: Germany
Creative Director: Gregor Aigner
Copywriter: Gregor Aigner
Art Director: Standard Rad.
Account Supervisor: Kerstin Amend
Advertiser’s Supervisor: Silke Hartmann
Other Credits: Dr. Maria Gazzetti/Susanne Gumbmann