I just saw this one on Marketing Alternatif: a giant knife was placed on top of a streetlight pole in the middle of a highway between two lanes, simulating the strength and sharpness by cutting the pole in half. Clever idea, but I wonder if it isn’t going to cause accidents where people are slowing down all of the sudden and others bumping right into their rear. The outdoor is for Zwilling J.A. Henckels (by the way, check out the homepage with the [ ] classy [ ] spooky [ ] deranged [ ] mental (tick box) woman on it).
Anyone knows the agency?
RadicalHop.com: Peter Kua
July 6, 2006 at 7:59 am
It won’t be any different from accidents caused by a beautiful girl in mini skirt feeling the wind on her long legs :)
MarketingBlog.eu - Outdoor for Zwilling knifes: streetlight pole cut
July 6, 2006 at 11:14 am
[...] From Coolz0r, and originally found on Marketing Alternatif comes this innovative outdoor campaign for Zwilling J.A. Henckels. [...]
::metamike::
July 6, 2006 at 11:27 am
jeaaaahhh, cool.
no, i don´t knw the agency behind the idea…