Marc from Houtlust sent me this campaign from France; It’s certain BBDO Paris has its finger in the pudding, because there’s a direct link to their blog from that site, but they’re in it together with some other companies we don’t quite know (yet). The copy on the ad reads: “Stop racism from from invading football. The world cup will not make forget racism that also lives in football stadiums. Do not yield to racism in football. Do a simple gesture, it will be the symbol of your opposition, the gesture of opposition. Please visit: www.footballresistance.com“. On that mini-site you can play a simple game in the style of Arquanoid, but instead of breaking the wall, you need to bump against a swastika and make it disappear.
You can download the Resistance Kit here | via Houtlust | SpotAnatomy