Very straightforward social campaign from Handicap International for the sousmunitions.org initiative. Although there’s some discussion about the logic of the ad (the salesman will blow up as well, which isn’t so in real life) the point is very well made. Copy reads: “Today, 37 countries continue to produce antipersonnel mines and cluster bombs. To stop the massacre, sign petition on www.sousmunitions.org”.
Creative Directors : Vincent Ferreira, Alexandre Lucain
Copywriter : Alexandre Lucain
Art Director : Vincent Ferreira
via AdsOfTheWorld