Cool Marketing Thoughts

These ads are also from South Africa and promote I.C.U., a brand for glass and window cleaning products. Logically the ads are placed on glass doors of shopping centers, airports, and gyms. I actually miss a picture of a fake bird that squashes into a window, but you can’t have it all, apparently. The idea is pretty funny, but bumping into glass doors isn’t. I ran into one once and it hurted like hell. Damn. I really like the brand name. I.C.U., pronounced ‘I see you’. That’s clever. Especially when you advertise it in a way where you actually don’t see the door. :)

Agency: TBWA\Hunt\Lascarsis | via Coloribus