This one has been around on the ad blogs already, but I didn’t post it yet. I saw it again on the Cannes Lions site, so I decided to blog it after all. I like the concept with the price tag. It makes the statement really good. The only thing I wonder about is if they’d get the real fire department so far to put the tag on the car, or if they rented a similar truck especially for the promotion. In my country, I don’t think it would be possible to get the fire department to actually participate in a commercial promotion. At least I never heard of it. Could be possible if you pay enough. Nevertheless, sweet concept. Good enough for an Outdoor bronze lion.
Category: Transit
Advertiser: Toys “R” Us
Product or Service: Toy Store
Advertising Agency, City: Grey Worldwide, Dusseldorf
Country: Germany
Creative Directors: Florian Meimberg/Torsten Pollmann
Copywriters: Torsten Pollmann/Claudia Meimberg
Art Director: Florian Meimberg
Account Supervisor: Sandra Friedrich
Other Credits: Picture Editor: Peter Engel
derekb
July 2, 2006 at 10:19 pm
I have no links or pictures to proof it, but this looks exactly like a campaign LDV did a couple years ago.
:: metablog v5 ::
July 4, 2006 at 1:19 pm
[...] otra vez, me lo sopló coolz0r [...]