I received an e-mail from Zaigham Zulqernain from the Bamboo agency in Canada. They’ve done a remarkable campaign for Swatch Canada where they dressed up some guys with a santa hat and an LCD (or TFT) screen that displayed advertising video footage. The promo-guys were then sent out and walked around in the streets and in a shopping mall. The action’s pretty good and certainly didn’t miss its effect, as you can see people were actually stopping to look at the screens, which gave the promo guys some time to start a small conversation and hand out some leaflets with promotional info. And in the end, that’s what it’s all about. Getting yourself noticed and making people stop to donate a little of their precious time in exchange for an opportunity to promote a brand. Nice work Bamboo!
The video report from the action has been uploaded to YouTube.
Thanks for pinging me about it, Zaigham.