Now this is a cool idea! A remote trolley to scare some shoppers at your local supermarket. Wicked stuff! It’s been pulled off in South Africa by BBDO for the Ghost Pops Crisps, which seems to be some sort of chips. I’m really fond of this idea. So simple and so effective. How clever to put all the products in a trolley and steer it right to the customer. Even if they don’t take a bag to put it in their own trolley, you’re sure to have caused some conversation when the customer gets home. A bit spooky for the kids, but really fascinating. Damn I wish I thought of this. This shopping-guerrilla also received bronze in the Outdoor category.
Category: Ambient: Stunts & Live Advertising
Title: Ghost Trolley
Advertiser: SIMBA
Product or Service: Ghost Pops Crisps
Advertising Agency, City: Net#Work BBDO, Johannesburg
Country: South Africa
Creative Director: Julian Watt
Copywriter: Asheen Naidu
Art Director: Marion Bryan
Photographer: Brian Gibbs
Account Supervisor: Lynda Fiebiger