Yesterday when I came back from school and was heading to the office, I noticed a lot of these guerrilla posters that had been hung at the balusters (or spokes, I don’t know the right word) of the pedestrian bridge I needed to cross. I took one home because I didn’t have my camera at that time. I also noticed the ads in Leuven, where I work, so I can imagine the guerrilla team did other cities as well. At home I simulated the construction which you’ll see below. The action is for ‘Artsen Zonder Grenzen’ which means ‘Doctors Without Borders’, an organization that deploys humanitarian aid. Mostly in Africa, but certainly also in other places where they’re needed. The copy on the ad reads: “This is the contour of the upper arm of seriously undernourished children. They need medical aid urgently.” I don’t know the agency behind it, but it was damn touching.
Agency: Duval Guillaume Brussels
Account Team: Inez De Pooter, Annemie Verschueren, Olivier Henet
Creative Directors: Katrien Bottez, Peter Ampe, Xavier Bouillon
Creation: Tiny Nys, Alexander Cha’ban
Art Buyer: Elly Laureys
Photographer: Jean-Francois De Wit
Retouching: Jonathan Steelandt, Fred Dupont
I recognized the style of the guerrilla, because I knew I had seen it before. I was quite sure it was in the archives of ihaveanidea, and indeed there they were. This action was for Jaipurfoot, a specially designed artificial limb/prosthetic for helping disabled people regain their independence, at almost no charge. Jaipurfoor was started by Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS), a non-profit organisation established in 1975. It’s a totally different topic than the ad above, but the use of the city scene and its objects was quite similar, I thought. It just reminded me of this campaign:
Copy: “Help someone stand tall again”
Title: Jaipufoot ‘School’ (the girl) and ‘Park’ (the boy)
Agency: Ogilvy & Mather Advertising Mumbai
Creative Directors: Anup Chitnis, Rensil D’silva
Art Director: Ashish Phatak
Copywriters: Ashish Phatak, Arati Desai
derekb
July 2, 2006 at 10:30 pm
Artsen zonder Grenzen campaign is another Duval Guillaume Brussels creation.
Steven Verbruggen
July 3, 2006 at 10:23 pm
Yes, this campaign is going on for a wile and damn touching. I first saw it at the sea side (Nieuwpoort) about a month ago.
You actually missed a part coolz0r: around the arm there should be a little bracelet, the doctors use to “measure” the malnutrition. You can see it at the AZG website: http://www.azg.be/nl/ondervoeding/index.htm
I got one in my postbox the other day, together with a funding request. I immediately donated 60 €. That’s the price for a full treatment.
By the way, internationally Artsen Zonder Grenzen is know as medecins sans frontiers >> http://www.msf.org/