This cool campaign for Nokia helps people to cover their lies or to deliver phony excuses (pun intended). It reminds me of the Logitech Webcam commercial that went viral a while ago, which I’ve uploaded to YouTube back then. I think it’s pretty clever of both Nokia and Logitech to play into man’s nature to lie or ‘disguise the truth’ to avoid saying what they’re up to or revealing why they can’t come to someone’s party. These billboards were placed around town, inviting people to use them as backgrounds for video calls. Let’s hope no cars honked the horn while passing by. Good luck, liars :)
This beauty has been awarded with a silver lion, the Cannes way.
Category: Home Appliances/Furnishings/Electronics & Audio-Visual
Advertiser: Nokia
Product or Service: Nokia Video Calling
Advertising Agency, City: Generator, Auckland
Country: New Zealand
2nd Advertising Agency, City: Y&R New Zealand, Auckland
Country: New Zealand
Creative Director: Tony Bradbourne
Copywriter: Steve Mccabe
Art Director: Tony Bradbourne