Friends of the Earth illegally planted trees to focus attention on the worldwide illegal cutting down of trees. Overnight 60 illegally planted trees appeared in the big cities of the Netherlands. While planting six people had been arrested and some of the trees where confiscated. (source) Friends of the Earth Netherlands is part of the worldwide organisation Friends Of The Earth International. The campaign has received a bronze lion for ‘Outdoor’ in Cannes.
Category: Ambient: Stunts & Live Advertising
Title: Illegal Planting
Advertiser: Friends Of The Earth Netherlands / Milieudefensie
Product or Service: Environmental Awareness
Advertising Agency, City: Hallelujah Law & Kenneth, Amsterdam
Country: The Netherlands
Creative Director: Matthieu Elvers/Peter Van Der Helm
Copywriter: Matthieu Elvers
Art Director: Peter Van Der Helm
Typographer: Sander Slager
Account Supervisor: Martyn Willet
Advertiser’s Supervisor: Jasper Korff