50.000 buttons were pinned on a wall, each printed with a single word representing one of a hundred possible responses to contemporary art. The public was free to walk away with as many buttons as they wanted in this interactive promotional installation for the Contemporary Art Gallery in Vancouver. Imagine the hours of work somebody spent to create this piece of art. It must have taken a few days to get this together. The message on the wall reads “This is contemporary art”. The installment was rewarded with bronze in the Outdoor category in Cannes. Nice work, really.
Category: Ambient: Stunts & Live Advertising
Title: Button Wall
Advertiser: Contemporary Art Gallery
Product or Service: Art Gallery
Advertising Agency, City: RETHINK, Vancouver
Country: Canada
Creative Director: Chris Staples/Ian Grais
Copywriter: Chris Staples
Art Director: Ian Grais
Account Supervisor: Joanne Turner
Felipov » this is contemporary art
April 25, 2007 at 10:40 pm
[...] “50.000 buttons were pinned on a wall, each printed with a single word representing one of a h… adding mine which reads work of art. [...]