Really nice edited images for Lego Singapore. Very strong, very creative. They really make you imagine and dream. The copy for these ads is ‘build it’ instead of the ‘imagine’ they used in the Periscope/submarine ad that won the grand prix (which I blogged earlier). I like the commanding tone that is set with the slogans. It’s almost compulsive for the readers to start doing what they tell you to do, without making it seem as an obligation. It’s more like a really stressed advice. It’s a pushing invitation to start using your imagination. Be creative. Think Lego. (Awarded with a Silver Lion in the Press category)
Type Of Advertisement: Magazine
Category: Entertainment & Leisure
Advertiser: Lego Singapore
Product or Service: Lego
Advertising Agency: Saatchi & Saatchi Singapore
Country: Singapore
Creative Director: Andy Greenaway
Copywriter: Stuart Harricks/Roger Makak
Art Director: Stuart Harricks
Photographer: Dean Zillwood/Idc Photographers Nz.
Account Supervisor: Jun Shea
Advertiser’s Supervisor: Melissa Lim
Other Credits: Di: Procolor
Anthony Fern
March 12, 2007 at 7:16 pm
hi im studying graohic design and advertising in epsom uni england and i chose my subject to be the lego campaigne, i need as much info on these as possible if anyone can help out id realy apprciate this
thanx load
Ant .