These are the last ads from the Bronze Lions for Press I’ll post from this year’s Cannes event. The rest has already been posted here or isn’t quite my flavor. This campaign for Noble Objects, is ‘made in Belgium’ and promotes antiquities (an antique boutique in Antwerp, to be more exact). What’s really remarkable here is the reverse ’sales price tag’ they used. Normally the highest price is striked through and the lower promotional price is marked in red. In this case, to stress the fact that it’s about real antiquities, they reversed this common sales strategy and marked the highest price in red, whilst striking through the lower price. So simple, so powerful and adorably clever.
Type Of Advertisement: Magazine
Category: Home Appliances & Furnishings
Advertiser: Noble Objects
Product or Service: Antiquities
Advertising Agency: Duval Guillaume Brussels
Country: Belgium
Creative Director: Peter Ampe/Katrien Bottez
Copywriter: Peter Ampe
Art Director: Katrien Bottez
Photographer: René Uyttebroeck
Account Supervisor: Isabel Peeters
Advertiser’s Supervisor: Geert De Bruycker
Neil Sagebiel
June 26, 2006 at 5:36 pm
I love these ads and am reminded (again) that the best advertising is based on a simple idea that’s instantly clear and often clever.