Somewhere in New-Zealand (apparently), they’ve placed these giant sculptures of Lord Of The Rings above the entrances of cinemas and on the roof of other buildings. Quite impressive and very very cool. That must have costed some serious money, really. I wish I could have seen these with my own eyes. I wonder what would’ve happened to them after the campaign. Would somebody of the agency have them placed on top of his own house? :)
via Billboardom | some Russian site