Cool Marketing Thoughts

Seems like a lot of guerrilla action is actually placed inside or around the toilets this year. Must be an emerging trend. The ad below is for a condom brand, and the action was executed in Spain by McCann Erickson for the Jontex brand. The tagline reads: “You’ll never know exactly when you need it”. Although there are better places to get laid, I think this might work for a few reasons. First of all, it’s totally ‘in your face’. It’s a real eye-catcher, nobody will ignore this. On the other hand, it might have worked even better if the text was upside down, because people actually enter the toilets because they really have to go. Sitting down on the loo, they’d be exposed to the brand during their entire stay. To maximize the awareness, it would have been nice to put the brand name and tagline in the opposite direction. Now they have to turn their heads too much to read it. But it looks kinky, and it might have its effect. Especially on youngsters.

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