This is in many ways pure and good advertising. Ogilvy did well with this one, seriously. The keen thoughts behind this ad illustrate the very meaning. It’s a playful and obvious image and it brings the message across without clutter. Why? Because if there’s one thing that’s typical for England, it’s the fact they adore tea, hence the tea bag in the feeding bottle. Then why is there a feeding bottle? Because the British Council is offering courses in English for beginners. It’s as simple as that. The British Council is in fact feeding you the English language, and probably some Culture as well. Beautiful. Just plain old beautiful.
Agency: Ogilvy Budapest
Art Directors: Gyorgy Varszegi/Dalbir Singh
Copywriter: Satbir Singh