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Amnesty International

16 Jun 2006

This ad for Amnesty International calls for tolerance in a playful way. Ye olde football, as we know it, has always been with chunks of black and white leather, that is: before the sponsoring brands started pimping the balls. The image we all recognize when they ask us: ‘draw a football’, however, is the one pictured below. And what the tagline says is true: “In this beautiful game, black and white have always been together. Stop racism.” A clear message for a noble cause.

Amnesty International

via How Advertising Spoiled Me

 
2 Comments

Posted by Miel Van Opstal in Campaigns, Ethics, Marketing

 

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  1. Xavier

    June 16, 2006 at 8:05 am

    it is a good idea, but I’m sure that a perverted mind will say that there are more white hexagons than black ones … sad!

     
  2. Coolz0r

    June 16, 2006 at 10:37 am

    Heheheh. Come to think of it, all the black hexagons are surrounded by white ones… hmmm. :) Good thing they keep the background black.