This campaign for the Mercedes S-Class turns the car right into a classic work of art. Nice thinking. It seems familiar, but I can’t come up with any examples alike. Weird. Such a good idea, and nobody ever thought of it? That seems so unreal. Then again, the best ideas are often the most obvious ones. Whenever you can say: ‘jeez, I could’ve thought of that’ or ‘how come nobody ever did this?’ you can be sure the idea is pretty nifty. If anyone knows of similar campaigns, let me know in the comments. For now, I still think this is really nice.
Copy: “The New S-Class | Masterpiece”
Agency: Y&R Israel
Thanks, Ben
Rolf Kleef
June 15, 2006 at 9:23 am
Not quite the same, but here in Amsterdam, we had some debate (1999-2004 or so) about Audi sponsoring the Stedelijk Museum (of modern art), and rumours they perhaps even might get a room to show their latest models. Which they didn’t.
http://www.simplyamsterdam.nl/news/Stedelijk_Museum_Amsterdam_sponsored_by_Audi.htm