Cool Marketing Thoughts

These ads are just great. I totally love ‘em. How many movies don’t you know where the pizza dude just happens to be at the wrong place on the wrong moment? -not counting porn, because then the pizza dude is mostly the ‘hung like a donkey’ guy on the right place, at the right time :) – I know dozens of those classics (no, not porn-classics)
[Damn, why do I always have to make it so difficult for myself?]

Pizza Hut played very well chosing that scenario for these ads. A-do-ra-ble. I can see why they used black and white ads to add up to the vintageness. It’s really on its place here. I don’t know the agency that did this, and the ads are a little bit older already, but this is good stuff ! Nothing beats a nice slice of pizza while sitting back to watch a movie. Pizza Hut was right to aim for this fact with this campaign.

Copy: “Pizza Hut * Part of Home-Movies”

Update: These ads won some awards at the One Show in 2005

Credits:

Art Directors: Alex Lim Thye Aun, Ali Shabaz
Writer: Ali Shabaz, Alex Lim Thye Aun
Creative Director: Francis Wee
Illustrator: Sin Eng Lee, Wishing Well
Photographer: Teo (Teo Studio), Nick (Corbis)
Client: Pizza Hut Singapore Pte Ltd
Agency: BBDO Singapore Pte Ltd / Singapore