This is a shocking guerrilla campaign for Z Studio, which would seem to be a local cinema or something in that direction. I like the way the guerrilla is executed, it’s damn catchy and it’ll stick. But on the other hand this might be ‘the edge’ and maybe a bit over it. I understand there needs to be a ’shock’ effect, and yes, the movie isn’t bloodless either… but I can imagine quite some people being in a severe state of shock if they saw the blood on the floor. I wonder how many times the cops were called.
BEI confluence communication, Delhi.
Copywriter: Anisha Sarin,
Art: Bhavesh Kosambia
via 24
Clo Willaerts
June 14, 2006 at 9:09 am
This ad would have me think “She should have brought extra tampons”
Coolz0r
June 14, 2006 at 9:20 am
Ewwwwww !
Marketing Post™ »Beta» Pazarlama Hakkında her şey
June 14, 2006 at 9:26 am
[...] Kill Bill Guerilla campaign for Z Studio Bir sinema salonunu tuveletine gördüğünüz gerilla çalışma yapılmış. Dışardan bakıldığında insanı şok eden bir görüntü. Tuvaletin kapısından sızan kan. Herhalde içerde biri öldürüldü diye düşünüyorsunuz ve bu durumda kesin polise ya da görevlilere haber verirsiniz.Oysa kapıyı açtığınızda, bunun bir stiker olduğunu ve "Kill Bill" filminin vizyona girme tarihini verdiğini fark ediyorsunuz. Üstelik çalışma inanılmaz tematik bir gerilla. Ceset yok ama katil belli.BEI confluence communication, Delhi. Copywriter: Anisha Sarin, Art: Bhavesh Kosambiavia:Coolz0r [...]
» Thai Privacy Thougths - Coolz0r - Marketing Thoughts
June 21, 2006 at 7:33 am
[...] Toilet Guerrilla for Jontex Kill Bill Guerrilla (blood on the floor) Playboy Photographer in the girls room (last ad on the page) Toilet Jail Cells World Water Day (faces in the sink) While You Pee (interactive games, urine driven) Urinal Fun An Open Nose (blow-dryer guerrilla) AXE Peep-hole [...]