Cool Marketing Thoughts

Usually when something breaks and I still have a spare, I don’t mind that much. That rule doesn’t count when it comes to parts of my body like arms, legs or eyes. The Eye Care Foundation thought the same thing when they launched this campaign a while ago. I like the way they saw this (pun intended) and how they used painted faces to strengthen their statement.

This one is aimed at the fireworks users:

Copy: “The day fireworks are banned opthamologists will set some off – 200 people lose their eyesight due to fireworks every year. Don’t be one of them”

This one is aimed at all drivers and passengers in traffic:

Copy: “Buckling up is much easier than learning braille – 200 people lose their eyesight in traffic accidents every year. Protect yourself. Buckle up”

Thanks, Ben