What a creative idea for ‘Robijn’, a fabric softener (they possibly offer a large range of products but I’m only sure about the softener). This taxi has a washing machine in each of its four wheels, including real clothes and real suds! This is a very cool execution! I’ve never seen this before. The first thing I thought of was the funky Pimpstar rims from CustomWheel.com, of which I’ll add the clip below in case you missed that hype. These ‘washing machine rims’ are a very clever take on that meme I think!
Title: Taxi Laundrette
Agency: PPGH/JWT Amsterdam
Creative Director: Stephan Propper
Art Director: Marc van Wageningen
Copywriter: Jasper Jager
Via: ihaveanidea
Picture: On Flickr
Extra: the video of the Pimpstar Rims: