Adidas Originals is a concept store that recently opened its doors in Amsterdam. To catch some attention and make itself noticed, Adidas placed a giant, oversized shoe box in the middle of the Leidseplein (Leidse Square) in central Amsterdam. It looks super-unnatural, but apparently it’s as real as it can be. At first I thought the picture was Photoshopped, but James assured me it’s 100% genuine. Can somebody confirm this?
Thanks, James | Image from Guerrilla Innovation
ozgur alaz
June 9, 2006 at 1:07 pm
yes that’s true
http://www.flickr.com/photos/djou/156560196/
http://www.flickr.com/photos/michiel/153552550/
Allison McCarthy
June 12, 2006 at 4:13 pm
That is amazing, and a bit much? But perfect for adidas and perfect for buzz, whether you like it or not.
Jim
June 16, 2006 at 8:56 am
original source:
http://www.guerrilla-innovation.com/archives/2006/06/000500.php
Coolz0r
June 16, 2006 at 10:34 am
Hm. yes, that seems true. I’ll ask James if he saw it at your site and why he didn’t just send me the link, but credit where credit’s due. I’ll update the post.