Unicef Canada came up with these ads to increase awareness amongst adults. The first one says “For 85 million girls, missing out on an education is real. Last year, we sent 7 million girls to their first day of school. Help us help the rest.”
The second one says: “For 300.000 children, fighting in armed conflict is very real. Each year, we liberate thousands of kids. Help us help the rest.”
And the last one says: “For 2 million children each year, working in the sex trade is a reality. We have saved thousands of kids from the world’s streets. Help us help the rest.”
I like the approach here, although the criminals themselves won’t really change their behavior, because they wouldn’t even care about the ads. The important part is that awareness grows, and that the rest of the ’sane’ world is prepared to take action when it’s needed. Every child deserves a care-free childhood. It’s a right that’s been taken away from too many children already.
Large images on Flickr | via Houtlust