Cool advertising from BBDO in Canada for Pepsi in the subways of Toronto & Vancouver. Commuters and travellers could just plug in the jack of their mp3 player and tune in to 1 of the 12 different tracks. The action runs until the end of summer.
Every Pepsi comes with a PIN, which can be redeemed for access to ultra-exclusive music, concerts, events, etc. at pepsiaccess.ca. This poster plays a 30 second track sample of “Crazy” by Gnarls Barkley. After an announcer says: “That was a taste of an exclusive track from Gnarls Barkley. Check out pepsiaccess.ca for more.”
Eric Frenchman
June 7, 2006 at 1:09 pm
Hey – cool idea from Pepsi. I might even buy a pepsi instead of a coke on my next trip to toronto.
Eric
:: metablog v5 ::
June 8, 2006 at 12:09 pm
[...] lo vi en ad/dsgn goodness, lo amplíe en coolz0r y se me adelantó markarina [...]
Henrietta David Clark
August 20, 2007 at 6:30 am
Well personaly I like pepsi because it is the new generation and the coke is classic and i likethe new generation