You’ve probably seen the video for this campaign already. If you haven’t check it here. Next to the video, Vodafone launched a site where you can become a Mayfly. The Mayfly has a life expectancy of only one day. But are they miserable about it? Not one bit, we assume (nobody ever asked the Mayfly). But in the few hours they live, they cram every moment full of the things they love. (umm, whatever those might be).
So, what’s your secret to embracing life and making the most of now? Enter it on the site and give birth to your very own Mayfly. Bzzzzzzz.
Other stuff on the mini-site is a cute screensaver and some wallpapers.
Launch your Mayfly | See the commercial
Robin Wauters
June 2, 2006 at 12:41 pm
Check out this version, where T-Mobile gets the upper hand :)
http://www.youtube.com/watch?v=Od940NJnhJA&search=mayfly
Coolz0r
June 2, 2006 at 12:47 pm
Heheh…. cool, really clever ! Thanks Robin!