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Not Here, But Now

01 Jun 2006

The Swiss department of Amnesty International launched a brilliant campaign that offers a window to the world by using transparent billboards. General tagline, be it in different languages, is “It’s not happening here but it is happening now”. The campaign makes references to places like Sudan, Iraq, China, Liberia and other countries that made their name by violating the most basic civil and human rights. Impressive, scary and incredibly accurate. One might feel happy about the fact he can actually live in a democratic country where minor issues as dog poo on the pavement have self-support groups.

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Campaign partners: Walker Werbeagentur, Federico Naef, Keystone and APG.
More billboards here and here | via Houtlust

 
3 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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  1. Pete

    June 2, 2006 at 6:51 am

    What a great idea. Brings the whole issue of human rights abuse home, making it more real and less distant.

     

  2. » Nike’s Nature - Coolz0r - Marketing Thoughts

    June 14, 2006 at 12:42 am

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