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Nike Crash-Ball

01 Jun 2006

BriefBlog posted a concept for Nike in Mexico which is already a few years old but apparently never really made it to a decent guerrilla execution. Too bad because I’m pretty convinced this might actually be incredibly great. I don’t know if I interpreted the Spanish text the way it’s supposed to be understood, but I think I did. Read it at BriefBlog.

Nike Ball

Concept by JWT

 
6 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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  1. Arturo

    June 1, 2006 at 4:01 pm

    Hi! Yes, did it right, it’s just a print. =( I drive in front that building very frecuently, so it’s sure that some “photoshoping” was done.

     
  2. Coolz0r

    June 1, 2006 at 8:39 pm

    Cool :) Thanks a lot Arturo !

     
  3. Fociláz — Urban Legends Arhívum

    June 3, 2006 at 12:20 pm

    [...] A fenti kampányt Mexikóba tervezte a Nike, de egy blogbejegyzés szerint a projekt a megvalósításig nem jutott el – a kép csupán egy vázlat, azaz Photoshop-munka. [...]

     
  4. mohamed selim

    October 14, 2006 at 1:30 pm

    Thank you

     
  5. Web Urbanist » 15 Coolest, Craziest and Most Innovative Guerilla Marketing Campaigns

    June 7, 2007 at 5:19 am

    [...] simple way to add a third dimension – a simple balloon on a base image (clever and cheap). The soccer ball is a great example of looking at opportunities within a particular context, while the jersey, well, [...]

     
  6. How to make an impression — everwas

    August 12, 2007 at 5:53 pm

    [...] Bummer! I just read elsewhere that this “crash ball” is just a photoshopped concept. But the diving goalie is real and this one of a giant ball crushing a Mercedes is real as [...]