It’s bit of a classic approach, but I like this ad a lot. I remember when I was little and I went to the clothing or shoe stores with my mom, I always looked for mirrors that were placed directly in oppisite positions, because when I then stood in between them, I’d get an infinite reflection. Yeah, it sounds weird, but what else is a kid supposed to do while waiting? This ad sort of reminds me of that, because the headline of the newspaper is guy that holds the newspaper with a headline of the same guy that holds the same newspaper, which also has the headline of that same guy with that same newspaper. It’s a statement for Bild that they are the fastest in delivering news.
Agency: Jung von Matt
Creative Director: Oliver Voss
Creatives: Christian Fritsche, Vera Hoescheler
via AdsOfTheWorld