White Night had an original campaign for their chocolate condoms with a simple before and after visual. The ad was created by the DDB Group, Belgium. White Night used to be a chain of night shops, but I haven’t seen many of them since I left Antwerp a few years ago. I remember there was one right across my school, but it either moved or disappeared. It could very well be that they’re still active though. They also have a magazine, which still seems to be printed and updated. Anyway, the ad has a pretty funny statement, although I hope that the condoms aren’t really made of chocolate because then they would melt really soon and the ad wouldn’t be fiction anymore :)
Art Director: Sebastian Piacentini
Copywriter: Michel Simos
via AdsOfTheWorld