Interesting thing Jason Kottke stumbled upon: on his way to work he saw a bus that was covered in laundry. He then looked around on the internet and came up with a site called spotthebus.com which apparently is a branded site for All, a concetrated detergent. The action works like this: “From May 15th to 26th, two ‘All small & mighty’ buses covered in clothes will cruise the streets of New York City. When you see one, send a text message of the time and location to 96787. You’ll be entered in the Spot the Bus Sweepstakes.” Prize to win is $5000.
Picture by Jason Kottke.
Other picture of the bus:
Copy: “How Much Can One Small Bottle Clean?”
Agency: BBH NY USA
Executive Creative Director: Kevin Roddy
Creative Director: Kash Sree
Art Directors: Caprice Yu, Tim Geoghegan
Copywriters: Tim Geoghegan, Caprice Yu
» Trimax Bus - Coolz0r - Marketing Thoughts
October 4, 2006 at 2:36 pm
[...] Laundry Guerrilla [...]