Okay, this campaign is also very catchy, as was the other spooky campaign I wrote about a few days ago. Both have the same message: homeless children don’t belong in the streets. In fact, extending the message I’d say: we must help to give the homeless children a home. Tucking them away out of sight isn’t going to help them. Giving them a home is. I donated my bit. The campaign below was created by Ole kleinhans & Markus Kremer from the agency Jung von Matt in Hamburg.
Copy: “Help a child escape the streets. Donate to our children’s villages in Brazil. www.nazareno.de”
I don’t know what it is what ads like these, but they make me feel a bit horror-ish about the situation. On the one hand that’s obviously what they’re trying to do, but on the other hand I think this is the edge. I doesn’t have to become worse than this…
Big sizes on Adsoftheworld: here, here and here.