In Brazil, the land of samba, football and brown skin, this interactive bus shelter was created and people could use the slider to see what the effect of a certain lotion would have on the skin. Nice thinking. A built-in light-dimmer causes the tanning effect.
Agency: DDB, Brazil
Copywriter: Aricio Fortes
Art Director: Rodrido Mendes
Creative Directors: Sergio Valente, Julio Andery
via AdsOfTheWorld
Gerz
May 9, 2006 at 6:36 pm
Brilliant idea
soooo simple
fucking brazilians!!!! :-)
Paul
May 9, 2006 at 6:37 pm
Oh my
this is soo good
and what a nice model too
Zen
May 10, 2006 at 12:17 am
hmmm…this might be a cannes lion.