Cool Marketing Thoughts

Belgian beer always had something special. Yeah, we know how to brew it decently. Duvel is such a marvelous product. Duvel has something dark and mysterious, but also attractive and elegant. Duvel, which means Devil in Flemish, is not your average beer. It has a rather high alcohol content of 8.5%. It’s poured and served in a specific glass with a typical form which allows the beer to offer an unusually large, lustrous head and a mesmerizing swirl of bubbles that rise from the bottom of the glass. If the bartender knew what he was doing, the stream of bubbles should be concentrated right in the middle of the glass and rise straight upwards. That’s called: the candle inside the Duvel.

From CreativeCriminal:

This is a campaign of in-bar posters and placemats created to boost awareness and trial of Duvel, a blonde Belgian ale. We wanted viewers to get involved with the work and create a buzz around the bar that would get people talking and increase trial. The tagline “repent tomorrow” invites consumers to let go and indulge, not only in the Duvel, but in their whole approach to the evening.