Cool Marketing Thoughts

A few days ago I saw an image appear on AdArena, where a Mini Cooper was displayed in a cage. Very catchy for the audience and very remarkable. I especially liked the notice on the top of the cage which said: “please do not feed, tease or annoy the Mini”. Very humorous, very clever by the Taxi agency.

But there’s another thing that has been pulled off for this Mini Cooper campaign, and once again I must say it’s very well done. This stunt was created by Dommocreativecenter, and organized in the north of Spain at the Molina ski resort. Great idea !

The image above was posted on Marketing Alternatif

Seriously, we’ve all seen the bag-rage taking off and by now the only thing left is the me-too crowd jumping on the me-too train. But there’s something with this certain bag that just really makes a difference. It’s not a bag with an ad, it’s a bag with a message. The message isn’t meant to make a statement towards the world, it’s only meant for she who wears the purse/bag.

From ShinyShiny:

The image that flashes up varies depending on which item is missing so you’ll know what to frantically hunt for when you’re running late for that train. You’ll need to stick on RFID tags to your most important handbag essentials and then the RFID reader inside the bag will let you know when something’s not on board. The bag is called the Ladybag [...]

In case you missed the whole ‘bag buzz’, BriefBlog has a rather complete overview posted.

I found these at Coloribus. They were listed in the same category because they both use plastic hands placed on a sewer grill. Nicely done. Very touching and very effective. While the guerrilla for Amnesty protests against the fact that people are being put behind bars just for having the wrong opinion (as tattood on the fingers), the Unicef campaign wants to catch the attention of passers-by because street kids are being put in jail for no reason at all in a lot of countries… Both causes are worth fighting for and deserve the attention.

I can barely wait to see active RFID bags that ‘glow’ a message when you carry around a certain product. That would be really cool. Think of a roduct bag that lights up as long as the product (or the tag of it) is inside it. It would be a marketing hit. You’d make a strong statement for sure.

See more at Coloribus

Electronic Arts, the well-known games developer, placed this billboard in front of a competitor’s building. The text is written in ASCII code and translated means: “We”re hiring!”. It looks rather meaningless to 99% of the world, but I guess to some geeky coders it’s a joy to be spoken to in their adopted language.

via AdArena

Now if they would hire somebody in binary, it would look like this:

011101110110010100100111011100100110
010100100000011010000110100101110010
011010010110111001100111000011010000
1010

Want to play around with Binary?