Cool Marketing Thoughts

If there is one time and place where you can catch a man’s attention, it’s when he goes for a pee in a public place. Especially when there’s other men standing around him, he’ll only do two things (unless he’s gay): look straight forward or look down. Both places are ideal spots to display a message or call for action. Here are two campaigns that do this exactly, and they do it very well.

ESPN – Soccer Urinal (via AdsOfTheWorld) :

Agency: Duda Propaganda, Sao Paulo, Brazil

Miniature soccer goals were placed on green urinal deodorizer blocks in several pubs. Moth balls were placed in front of the miniature soccer goals. The sign above the urinal says: “Soccer is good everywhere, but it is much better on ESPN channels.”

Oliver Fire Department: Be a Fireman (via ihaveanidea) :

Agency: Rethink
Creative Directors: Ian Grais / Chris Staples
Art Directors: Hylton Mann
Copywriter: Heather Vincent
Photographer: Dave Robertson

Both ads justify what I’ve been doing all my life… First of all: starting imaginary fires to put them out with my ‘fireman tools’, because the day starts great if you’ve just saved a life… (ever since I was a kid I’ve been making siren noises when I went to the bathroom, … only when I grew older I stopped making the noise) and secondly: aiming for something when I’m in a public restroom (either ‘the notorious fly’ that’s been placed in the bowl, or in this case a mini soccer ball). Going for a wizz is a fun and private moment. I’ll even throw in a secret: if it’s winter and there’s snow, I try to write my name in it when I’m forced to go outdoors, and if you sponsor me next winter, I’ll write the name of your brand and make it viral.