To promote the screening of the movie ‘Moses’, automated doors of the malls around the Mocha Film Club were decorated with the image of a sea, so that when you’d enter, you could have a Mosesy experience and lead your people through the water. How biblical !
Title: Parting Sea
Agency: McCann Erickson, India
Creative Director: Prasoon Joshi
Art Directors: Puneet Kapoor, Rahul Mathew
Copywriters: Rahul Mathew, Puneet Kapoor
via ihaveanidea