A recent ‘campaign of the month’ at Media Marketing has put this campaign from LG&F in the spotlights. It’s for the SNBA (Brussels Airlines) and aimed to raise awareness about the pickpockets plague. The plastic hands were slipped into the backpacks or purses or luggage of people who were walking around on the airport or left luggage unattended or didn’t pay enough attention to what was happening around them.
Client: SN Brussels Airlines
Contact: Els Lagrou
Agency: LG&F
Account Team: Vicky Henderickx, Sofie Hendrikx, Annick Danckers
CD: Paul Wauters, Christophe Ghewy
Creation: Tim Driesen, Joeri Van Ben Broeck
Print Production: Stefaan Dufoer
Media: Guerilla
Thanks for the pointer, Bart
Coolz0r
April 24, 2006 at 3:45 pm
w00t ! Linklove from a hero:
http://www.frederiksamuel.com/blog/2006/04/sn-brussels-airlines.html
MarketingBlog.eu - April 2006, 24 - Nice Guerilla Marketing from SN Brussels Airlines
April 24, 2006 at 6:06 pm
[...] Nice Guerilla Marketing from SN Brussels Airlines April 24th, 2006 [...]
Kimberly Laffer
April 24, 2006 at 6:41 pm
Brilliant. Just brilliant.
Coolz0r
April 24, 2006 at 7:26 pm
http://www.adrants.com/2006/04/fake-hands-placed-in-bags-to-warn-of-pick.php
Wow… from AdRants… I mean… wow.
Coolz0r
April 24, 2006 at 7:31 pm
http://advertisingforpeanuts.blogspot.com/2006/04/hand-out.html
Almost my entire ad feed-list is passing by… I’m getting dizzy.
Coolz0r
April 25, 2006 at 9:17 am
http://www.freshcreation.nl/comments.php?id=234_0_1_0_C
Thanks, Martijn !
Coolz0r
April 25, 2006 at 10:34 am
http://adarena.blogspot.com/2006/04/new-media-pickpockets_24.html
It’s cool to track how something travels around :)
Coolz0r
April 25, 2006 at 10:39 am
museumofhoaxes.com/weblog/need_a_hand_with_your_bag/
Coolz0r
April 26, 2006 at 9:48 am
http://www.metamike.com/?p=82 gracias a ti !
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May 2, 2006 at 8:35 pm
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