A new (?) Coca Cola Light, or Coke Light, ad that I hadn’t seen before has a pretty nice angle to promote the ‘lightness’. Although I’m not a fan of the ‘light’ label because I don’t think a light version necessarily makes a product healthier, which is what a ‘light’ label tries to prove, these ads are pretty cool.
via Marketing Post
Marketing Post ™ » Beta » "Pazarlama Hakkında her şey"
April 14, 2006 at 12:24 am
[...] Coolz0r 1- 2 [...]
Sunny Man’s Blog » Blog Archive » Blog of the Week - Coolz0r
June 20, 2006 at 7:41 pm
[...] From campaigns from gigantic companies like Coca-Cola to only locally known radio stations, the variety of slogans, images, designs and views is staggering. It’s interesting to see the different takes to advertising in different countries – such as BBC World’s advertising campaign in the USA. [...]