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The War For A Hand Game

04 Apr 2006

Remember the time when you used to play rock-paper-scissors with your friends? Remember how innocent that used to be? Well it’s no longer going to be like that, because the original and authentic World RPS Society out of Toronto is getting some serious competition from the upstarting USARPS. Not only is USARPS a fake organisation, they also produce fake news on their website. USARPS is a commercial take on everything the World RPS Society stands for.

USARPS turns a good game with a decent purpose into some lowlife bimbo-crowded Las Vegas based marketing event. And that’s just too bad.
Rock-Paper-Scissors isn’t about winning $50.000, surrounded by plastic boobs in some sort of supersized casino. RPS was doing just fine with an official tournament and a grand prize of $1700. It was small and beautiful the way it used to be. Now it’s become an ugly marketing cash cow, and no, it’s not a purple cow.

World RPS

The reason for this big change can be found in the fact the the gigantic marketing machine from Bud Light had thrown itself in the game, making competition very hard for the smaller Roshambo Winery, which has been conducting Pro-Am Championships in Healdsburg, CA for four years. Instead of working together to create something consumer-friendly, USARPS and Bud Light have created their own event, bigger, massive and with boobs. RPS just isn’t what it used to be anymore. Thanks, Bud Light.

Via AdPulp

 
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Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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