RSS
 

AmEx My Card My Life

04 Apr 2006

American Express and the Tribeca Film Festival have joined together to create the 15-second Clips Competition. A panel of judges will award a filmmaker with Top Honors. The winner and a guest will fly to New York City for the VIP treatment, including attending the Festival’s exclusive closing night awards ceremony. And if that’s not enough, how about $1000 for every second of your clip? The top 100 finalists will receive a certificate of recognition from the Tribeca Film Festival and the new iPod.

How to do this? First you’ve got to choose a question from the AmEx ‘My Life. My Card.’ campaign, next it has to inspire you to shoot a 15-second clip and last but not least, you can watch and rate other clips.

AmEx

Deadline is April 26th.

The 25 highest scoring Semi-Finalists will be judged by a panel of celebrity judges to select the one Grand Prize winner based on the following criteria: Originality and creativity – 40%; Appropriateness to theme – 30%; and Overall appeal – 30%. In the event of tie, the clip with the highest overall score in Overall appeal will be selected as the Grand Prize winner.

Check out the 15-Second Clips Competition (US Only)

 
No Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Interactive, Marketing

 

Leave a Reply

You must be logged in to post a comment.