Cool Marketing Thoughts

Wasserman & Partners launched he ‘Road Sense’ campaign for the Insurance Corporation of British Columbia. Tagline for this campaign is “it’s no fun if you’re dead” and the purpose is (yet again) to get young drivers to slow down and buckle up.

The cool site that came with this campaign has a neat concept: a take on MySpace, but then for dead youngsters. Impressive. On their ‘MyDeadSpace’ Victor & Sarah talk about what their interests were. Really, this is a great way of approaching the youngsters.

There’s also a quiz where you can ‘win prizes that are worth living for’, but you have to be from British Columbia to actually enter the competition, so most of the world can’t enter. It’s a fun quiz to take though, just for fun.

The viral part of the campaign is the ’send to friend’ section, where you can select a cool clip with some dead people to impress your buddies. If you just want to see the clips, that’s possible too, just follow the link they’ve provided. No maggots attached.

The ‘Ask Death’ section is just hilarious. There are audio snippets from Death’s radio show where people call in for advice on a specific situation. You just gotta hear these, I laughed a lot :) You can also scroll through the archive which features some nice stories as well. Last but least, there a soccer game in which you can play against Dave. Try to win, it’s pretty hard.

Check out the site

There are some print ads too.

via Advergirl