Cool Marketing Thoughts

In an attempt to capture the main aspects of today’s marketing environment, James Cherkoff at Modern Marketing listed up 10 facts any marketeer should be aware of:

1. The consumer is in control.
2. The consumer is sceptical and increasingly resistant to advertising.
3. Media fragmentation is pervasive.
4. Mass markets are being replaced by niche markets.
5. Corporate executives are under greater levels of scrutiny.
6. Companies that understand Internet Culture best will benefit most.
7. Consumers are mobilizing themselves in new, powerful ways.
8. The broadcast model isn’t working.
9. Broadband is a mass medium.
10. User generated content (CGM) is influential and growing rapidly.

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