Google & Nike have come together to launch Joga.
Joga is an online community created by Google and Nike for anyone anywhere in the world who shares a love for soccer, the world’s most popular sport. Joga is about getting to know your fellow fans; creating games and clubs; accessing athletes from Nike; and enjoying video clips and photos (you can even upload your own). You can strengthen existing friendships and begin new ones, join a wide variety of professional athletes and soccer communities, and even create your own to discuss soccer, exchange tips on the coolest moves, browse through various pitches worldwide, and plan your next game.
The access to this site is available for only Google members. Lovely marketing idea as Nike is using the “invitational marketing buzz” normally used by Google to promote its services.
Check out Joga via Customer World | MicroPersuasion