Mobile technology marches on, especially in Denmark, where interactive mobile shopping just got taken to another level.
From Guerrilla Innovation:
The exclusive department store ILLUM in Copenhagen recently launched an SMS-auction concept called Window Shopping.
Between March 2nd and 24th, the store is putting three luxury items on auction everyday. The items are placed in the window, facing pedestrians who can submit their bids via SMS.
The latest bids are displayed on plasma screens, so that people can the follow the action in real time.
Visit Illum if you understand Danish.