Cool Marketing Thoughts

The I-love-Hot-Dog viral is a promotional action for what seems to be a new Hip Hop/Rap artist. The ‘group’ itself is entirely pictured as ‘dawgs’, there’s no humans in the clips. The movies on the site include something like MTV Cribs, but then with dogs who show you around in the mansion while trippin’ about the wealth, the fame & fortune. Other clips are either the promotional music clip (cool song, by the way) or a clip about ‘three fans that are watching tv’. This clip is a must see, especially where one of the fans brings his human to the party :)

There’s a shoot’m up game where you’re in the seat of a car and you drive through the city and you have to shoot as many kittens as possible in drive-by style. The ringtone section has snippets from the track, you can also download a DIY graffiti tag to mark your own dog (or territory). There’s also a wallpaper and sticker section, which reveals something about The Bone Crushers, something you also become part of when you’ve finished level 10 of the game. (You need to have 50.000 points to succeed, but the high score list reveals players with 98.000+ points, and I can guarantee you that you’ll have to shoot a lot of pussy to get there – I can still feel the pain in my hand and I’ve only scored 52.000 points.) – The photo gallery is an archive of incredibly pimped-up dogs and is quite funny to visit. You can send in pics of your own pimped up dog too and if the pic is cool enough, it’ll be added.

This viral is created by Buzzman for premiere-heure. The target group are the youngsters between 10 and 25 years. The site has been launched on February 23rd, the goal was to have between 50.000 and 100.000 visitors at the end of the operation. Within 2 weeks they had 150.000 visits. The unknown client is going to reveal himself pretty soon… but is still unknown. The rap music is in French, the site also has a Dutch version.

Visit I Love Hot Dog | via iPub